Athletic studios and brands are extending their services to their clients, focusing resources on post-workout practices that support consumers' health and wellness even after they've completed their routine
How Fitness Brands Like Tone House Are Optimizing Customers’ Post-Workout Recovery
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How Retailers Like Levi’s Are Using Stores To Deliver Meaningful Experiences
Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience
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How Health & Fitness Brands Like Equinox Are Enabling Hyper-Personalized Consumer Experiences
Innovative brands are using customer data to create customized exercise and health plans specific to each user's unique needs
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PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off
Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Amy Vener of Pinterest shares key insights on how the social inspiration platform is helping brands bring the discovery stage of shopping to ecommerce, as well as why visual search is the future of digital retail
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How Paid Access & Subscriptions Will Replace Publishers’ Advertising Revenues By 2022
A new survey predicts the growth of paywall, paid-memberships and subscriptions and how these strategies will replace advertising as the key revenue generator for digital media publishers
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Interview, Part Two: Inscape’s Meditation App Developer On Designing A UX For Busy Consumers
App developer Jared Cocken tells PSFK how Inscape uses sophisticated data technology to build a better mindfulness experience and help users form a meditation habit.
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How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development
Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings
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How An AI-Enabled Booking Platform Aims To Disrupt The Restaurant Experience
With the acquisition of competing app Reserve, Resy aims to become a leading service bringing together restaurants and diners in a single app, providing consumers a convenient booking experience while enabling venues to better track their business
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How Nike Is Innovating Across The CX Experience
As detailed in PSFK's Future of Retail 2019 report, here's how fitness brand Nike is reimagining the consumer experience, through DTC methods in membership services, app integrations and more
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Op-Ed: Why Cannabis/CBD Is One Of The Fastest Growing Categories Of Our Lifetime
Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals are driving its meteoric growth
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Interview: Inside CVS’s (Millennial-Geared) ‘BeautyIRL’ Stores
Maly Bernstein, vice president of beauty and personal care, discusses the retailer's radical makeover of the category via new concept stores featuring trendy brands and immersive experiences—including Glamsquad salon services
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PSFK Retail Conference Preview: How Bonobos Is Enabling A True ‘Fit For Every Man’ With Extended Sizing And Price Parity
Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Bonobos co-president, Brad Andrews, explains how the brand is distinguishing itself in the premium apparel space by focusing on focusing on proper fits at every size, all while maintaining price parity
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How Brands Like Merck Use Data To Enable More Efficient Delivery
As detailed in PSFK's Last-Mile Delivery Debrief, top brands are improving their delivery process by streamlining consumer and inventory data collection and analysis
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[New report] Driving Sales Through Video Engagement
As more consumers are watching videos on their mobile devices, leveraging the video format is becoming an increasingly crucial strategy for brands. From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. This PSFK research paper explores best-in-class examples of how video is directly connecting customers to products, via entertaining and educational content, and more. Published December 2018
#digital-media #livestream #livestreaming #media-2 #papers #personalized-media #premium #retail #retail-purchasing #shoppable-video #snapshots↧
How Target Is Using App-Based Solutions To Innovate The CX Experience
As detailed in PSFK's Future of Retail 2019 report, Target is reimagining the consumer experience with app-based solutions, from enabling visual search technology and a digital wallet to sourcing consumer feedback through a secret social network
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Interview: How 167-Year-Old Money Exchange Western Union Keeps Evolving For New Generations
PSFK speaks to Mike Hafer, SVP, Marketing and Field Execution, North America for Western Union about how his company is building a future-proof, multigenerational strategy
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PSFK Retail Conference Preview: Adding The Ecommerce Layer To 21 Billion Square Feet Of Retail Space
Before taking the stage at PSFK's Future of Retail Conference next month, HERO's CEO and founder Adam Levene discusses how his company is assisting retailers in pioneering the future of omnichannel retail, optimally synching their digital and in-store retail spaces while also re-humanizing the experience.
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Interview: Girlboss Founder & CEO Sophia Amoruso Is Building A New Kind Of Community For Professional Women
In the wake of #MeToo activism, Girlboss founder and former Nasty Gal CEO, Sophia Amoruso, is taking her efforts in supporting women's success to the next level with a new professional community
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How Brands Like eBay Enhance Home Delivery By Offering Extra Services & Support
Adding value to consumer purchases, top retailers like Walmart and Waitrose are ensuring frictionless product experiences by offering support like in-purchase installation scheduling grocery delivery straight to customers' fridges
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Op-Ed: Why Cannabis/CBD Is One Of The Fastest Growing Categories Of Our Lifetime
Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth
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More Pages to Explore .....