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5 Must-See Spots From PSFK’s Chicago Retail Guide

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In PSFK’s Chicago Retail Guide, we highlight some of the key players creating innovative retail and hospitality concepts in the Windy City

PSFK Retail Conference Preview: How A Venture Capital Firm Helps Brands Like Macerich Corner The Market On Next-Gen Omnichannel Retail

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Ahead of speaking at PSFK's Future of Retail 2019 Conference on January 16, Fifth Wall partner Natalie Bruss shares insight from the firm's unique vantage point as the connective tissue between real estate companies and digitally native vertical brands

NYRIW Preview: SHOWFIELDS Brings DTC Brands Together For A New Kind Of Department Store Experience

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PSFK speaks to co-founder and CEO Tal Nathanel about how SHOWFIELDS, dubbed "the most interesting store in the world," aims to use retail space in a new way, prioritizing discovery and community over sales

[New report] Building The New Toy Experience

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The following research gives an overview on the toy industry, examining new ways brands and retailers are thinking about maximizing engagement around traditional formats and rethinking what’s possible with new technologies and channels.

This research paper also provides insight and examples of how brands are driving relevance through playful and interactive marketing, experiential and educational retail, and lifestyle immersion

Published January 2019 #big-box #children #disney #education #engagement #interactive-content #papers #party-city #premium #retail #target #toy #walmart

NYRIW Preview: Storefront CEO On How To Use Pop-Ups To Test New Markets & Geographies

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Ahead of a panel on Rethinking Retail Real Estate, the retail startup's CEO, Mohamed Haouache, lends his insights on enabling short-term retail for brands like Hermes, Google, L'Oreal and more, as well as on China's fast-growing place in the future of retail (physical and otherwise)

NYRIW Preview: Experiential Retail Studio Founder On Captivating The Phygital Consumer

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Ahead of speaking on the panel IRL Retail Design in a Digital Age, Whereabout founder and creative director Gabriela Baiter explains how the studio helps digitally native brands as well as retailers like Uber and Floyd enable dynamic, interactive, memorable experiences that foster community and drive engagement

How Retailers Like American Girl Create Destination Shopping Experiences

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Learn how toy brands use technology and immersive attractions to build more entertainment and interaction into the in-store experience

How Brands Like Party City Use Integrated Pop-Ups To Drive Engagement

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Toy and other kid-centric brands like Kroger and Build A Bear are expanding consumer outreach by holding activations in unexpected locations

How An Education In Branding Helps One SVA Grad Identify New Opportunities For Clients

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Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

NYRIW Preview: How A DTC Hair Care Co Is Disrupting Big Beauty With Hyper-Personalization

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Ahead of speaking on the Why Consumer-Centric Brands Win panel, co-founder and CEO of Function of Beauty, Zahir Dossa, shares how his company is enabling the next-generation of personalized hair care, catering to each and every hair type with a unique algorithm and direct communication with customers

NYRIW Preview: Trunk Club Executive On Enhancing Nordstrom’s DTC Strategy

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Ahead of the NYRIW site visit, Trunk Club's head of office spoke to PSFK about how the personal styling and wardrobe curation brand helps Nordstrom foster direct relationships with customers with a high-touch, one-on-one service

Interview: Bearaby Founder Kathrin Hamm On Sleep As The Next Wellness Frontier

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Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

How Brands Like Disney Drive Engagement With Playful Marketing

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Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

NYRIW Preview: Hollwich Kushner Executive On Building Dynamic Store Experiences For Casper, MINI, Uniqlo And More

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Ahead of the Store Design in a Digital Age panel during NYRIW, PSFK interviewed Hollwich Kushner architecture and design office CEO Marc Kushner to learn how leading retailers are creating memorable, brand-specific store experiences for customers

Lenox’s New CEO Is Plotting To Get The Dinnerware Brand Out Of Its Time Warp—And Woo Millennial Shoppers

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CEO Mads Ryder says the tabletop brand is ‘living in the past'—Here, the former LEGO executive discusses the cultural makeover he’s spearheading to usher the brand into the 21st century

How Brands Like Cartoon Network Employ Animated Characters To Enrich Consumer Experiences

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Brands are adding extra interest to activations and physical locations by bringing animated characters to life

NYRIW Preview: How Home Cooking Trends Will Change Grocery & Restaurant Businesses

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Ahead of hosting a site visit during New York Retail Innovation Week, where Morgenstern ambassadors will discuss the brand's unique approach to retail and customer experience, chef Nicholas Morgenstern chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food

NYRIW Preview: How A Decentralized Digital Wallet Is Poised To Disrupt Ecommerce

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Before partaking in a panel on Retail Tech Strategies for 2019, EVERY CEO and co-founder John Wantz speaks to PSFK about benefiting retailers and shoppers alike with a virtual wallet that empowers shoppers to monetize their own data while enabling brands to foster direct connections with customers

Interview: Summersalt Founders On Building An Ecommerce Community With Content

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Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

Gap Inc. Reveals The (Unsexy) Technology That Will Help Drive Business In 2019

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James Thordsen, senior director of product management for the apparel retailer, spoke with PSFK on how perks like a Denim Gallery and a Stock and Shelf app will ease and enhance the shopper experience in meaningful ways
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