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How Brands like Perrier Are Using Digital Engagement To Encourage Product Sampling

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Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

NYRIW Preview: How b8ta Helps Brands Actualize Retail As A Service

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Ahead of b8ta's site tour during New York Retail Innovation Week, founder and president Phillip Raub shares insights into how brands can better serve consumers with retail that prioritizes experience, engagement and education over transaction, using technology to build next-gen brick-and-mortar stores that focus on discovery

Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

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The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

[New report] Chicago Retail Guide 2018

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Chicago has always been a shopping city, growing from a fur-trading outpost in the 19th century to a major center for mail-order retail in the 20th century. Today, the city remains an important retail hub for a new generation of brands. PSFK’s Chicago Retail Guide highlights some of the key players who are establishing innovative brick-and-mortar concepts and creating memorable experiences for consumers. Published December 2018 #amazon-go #b8ta #birchbox #brick-and-mortar #chicago #city-guides #mcdonalds #member-research #retail #sephora #simon #snapshots #walgreens #warby-parker

How Brands Like M&Ms Are Using Fans For R&D To Create New Flavors

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Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product

PSFK Tracker Shows How Purposeful Brands Won 2018 and Will Play 2019

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Consumer sentiment analysis shows purpose-driven brands creating positive impact are seen as most innovative, by using their platforms to harness the power of global perspective through their local strategies

PSFK’s Guide To New York Retail Innovation Week

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Come meet pioneering retail minds from Target, Hershey's, Eileen Fisher and more in NYC from Jan 13-19

NYRIW Preview: FRCH’s Robyn Novak On The Changing Travel Retail Experience

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Ahead of NYRIW panel New Destinations For Airport Retail, the VP of FRCH Design Worldwide, maker of experiences for brands from Simon to American Girl, gives her take on the future of airport retail design

NYRIW Preview: How An Ecommerce Startup Helps Brands Enable Simple And Personalized Online Shopping

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Before partaking in a panel on Retail Tech Strategies for 2019, VP of ecommerce app Caravel, Adriana Krasniansky, speaks about using technology like AI and machine learning to help brands build better e-shopping experiences, enabling streamlined and enjoyable customer journeys

Interview: The Automotive-Fueled Retail Trends Poised To Reshape The Consumer Experience In 2019

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KPMG industrial manufacturing expert discusses how bots, autonomous deliveries and 'must-go' experiences will start to reshape the shopping landscape this year

NYRIW Preview: Men’s Grooming Brand Harry’s On Maintaining A Consumer-Centric Approach

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Ahead of partaking in the panel Why Consumer-Centric Brands Win on January 15, Harry's VP of marketing, Lorna Peters, explains the digital-first brand's journey from DTC to selling with mass retailers all whilst maintaining its commitment to consumer needs and values

How Publications Like Vanity Fair Are Using Paywalls To Provide Exclusive Access

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Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall

How Media Brands Like The Economist Use Community To Build Connections With Consumers

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Brands are building communities around their content, fostering relationships between customers in order to increase loyalty

The Top 8 Most Unexpected Retailers Embracing Health & Wellness Trends

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In this excerpt from PSFK's recently launched Retail Health & Wellness Debrief, take a look at eight of the most surprising retailers to embrace the evergreen health & wellness trend, speaking to its importance among consumers

Op-Ed: Why Cannabis/CBD Is One Of The Fastest Growing Categories Of Our Lifetime

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Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth

NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey’s, CVS, J&J And More Create Media That Captures Consumer Attention

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Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

PSFK Retail Conference Preview: Iris Nova Founder On Beverage Innovation And Next-Generation Customer Loyalty

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Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Iris Nova (comprising brands Dirty Lemon and The Drug Store) founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off

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Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Amy Vener of Pinterest shares key insights on how the social inspiration platform is helping brands bring the discovery stage of shopping to ecommerce, as well as why visual search is the future of digital retail

PSFK Retail Conference Preview: How A Women’s Apparel Brand Taps The Power Of Community

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Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Lively CEO and founder Michelle Cordeiro explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

Retail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate The CX With Beautiful And Intuitive Digital Integrations

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Ahead of speaking at PSFK's Future of Retail Conference on January 16, CEO Healey Cypher explains how technological solutions provider ZIVELO focuses on enabling seamless design-led digital integrations for brick-and-mortar retailers, removing friction from the customer experience to foster efficient and enjoyable shopping
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